Get Futuristic Versus Versace
Versace 2014 – Versus M.I.A.
Last year, Donatella Versace reinvented the Versus label to feature a rotating roster of guest designers and fashion creative types to create season-less capsule collections. Buzzy Brit (and recent LVMH hire) J.W. Anderson was the first, followed by a small partnership with K-Way, and M.I.A. makes second full collection, which may be a signal of more collaborators from the music and entertainment realms to come.
“It’s always been part of the M.I.A. culture – to talk about bootlegs, and people that sell them or make them, she said. “When I was approached by Versace, it seemed like a good idea to take that and reverse the cycle. Versace designs have always been bootlegged, now it’s Versace bootlegging the bootleg for the bootleggers to bootleg the bootleg. This is to keep that cycle going.”
“I adore the energy of the street, so when M.I.A. proposed to expose the issue of counterfeit Versace pieces by creating a collaboration inspired by these items, I thought it was an incredible idea,” Donatella Versace told WWD. “The collection represents all that I love of the new Versus Versace: it’s fast, it’s noisy, it’s brazen and it blends the world of music with that of fashion. I can’t wait to see it worn.”
For the 19-piece collection, the Grammy Award-winning artist and Versus Versace created kaleidoscopic prints inspired by bootleg Versace merchandise found by M.I.A. in London markets as a teenager. New iterations of iconic Versace designs, from the Versace logo to the interlocking Greek key, are inflated and juxtaposed in graphic prints that echo the energy of the street.
The collaboration includes pieces for both men and women, from T-shirts and printed jeans to silk shirts, jersey dresses and military-inspired outerwear. The collection will be available online and in select stores beginning October 16.
via: Creative X Hype